"No Web phenomenon is more confounding than blogging. Everything media experts knew about audiences -- and they knew a lot -- confirmed the focus group belief that audiences would never get off their butts and start making their own entertainment... What a shock, then, to witness the near instantaneous rise of 50 million blogs, with a new one appearing every two seconds... These user-created channels make no sense economically. Where are the time, energy, and resources coming from? The Audience"